Young Fashion Brand of the Year 2013, Little Mistress, is set to expand its offering by creating a dedicated petite collection in answer to consumer demand
Award-winning E-store, Little Mistress, expands its offering by creating a dedicated petite collection to cater for women who are 5ft3 and under. To appeal to consumers at the opposite end of the spectrum, the feminine brand will unveil its perfectly proportioned petite range on Monday 28th April 2014 with a fresh new SS14 collection which will feature a selection of classic styles from the main line as well as a few exclusive items.In recent months, Little Mistress teamed up with online retail giant, ASOS, to bring about an exclusive range of petite, tall, maternity and plus size clothing to cater for women of all shapes and sizes. Every woman deserves the right to wear fashionable, catwalk-ready clothing and with few high street stores and brands branching out to cater for these additional sizes, Little Mistress thought it was time to allow everyone to enjoy the fun and excitement that surrounds fashion.
Little Mistress strives to cater for the women of today, whatever their size. Although the young fashion brand has branched out into different sectors of fashion, the label’s true passion still lies within boutique dresses which are designed to flatter the female figure.
Earlier this month, Little Mistress was shortlisted for Best Pure Play Etailer over £10m at the upcoming Draper/ Retail Week PayPal Etail Awards 2014 which will take place at the Grange St Paul’s Hotel in London on 2nd July 2014.