CES group reinstates innovation award for women’s sex toy maker Lora DiCarlo (updated)

Back in January, Haddock said in an interview with VentureBeat that when Uccellini (the former name of the company) first approached OSU’s College of Engineering with the proposition for developing this device, there was, of course, some initial skepticism. But after Haddock explained the years of scientific data she had collected, the concept, the need, and the type of female-centric marketing the company would use for such a product, that skepticism vanished.

Furthermore, when the senior male engineering faculty at OSU saw how enthusiastic many of their female engineering students were to work on this project, they realized how positive it could be for the university’s image, Haddock said.

Micro-robotics led the team to biomimicry, or mimicry of human motion. That eliminated the need for vibration. Yes, it’s not really a vibrator — it’s more like a partner moving, said Haddock.

[Update: Lora DiCarlo also announced it raised $2 million in seed funding in a round led by the Oregon Opportunity Zone Limited Partnership].


  1. ^ stepped in a mess (venturebeat.com)
  2. ^ Lora DiCarlo (loradicarlo.com)
  3. ^ sex toys (venturebeat.com)

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